Neutral Brand

Neutral is an exchange for environmental assets. We combine tokenized carbon credits, renewable energy credits, and carbon forwards with specialized market infrastructure to deliver efficiency, transparency, and trust in these markets.

SUMMARY

The Neutral brand is defined by strong, clear shapes that ensure readability and durability across digital media. The Inter font was customized to create the distinctive isotype, while the logotype was crafted using this font with additional visual adjustments. This typeface was chosen for its versatility, allowing it to be used effectively in everything from detailed user interfaces to marketing materials.

The brand’s clean and fresh aesthetic is achieved through a palette of green, black, and white, complemented by a subtle dusty texture applied to graphics, evoking a deeper connection to nature. Custom illustrations, infographics, and charts were developed specifically for Neutral, enhancing our ability to communicate key information, advertise their offerings, and establish a unique look and feel within the app.