Kambrica
As a UX/UI Designer on the team, I led the redesign of the institutional website for Kambrica, a renowned User Experience consultancy in Argentina. In addition to the website redesign, I played a key role in the company's rebranding efforts, creating social media assets for X, LinkedIn, and Instagram. These assets were designed in various styles, including vector-based and photographic, to ensure a cohesive and impactful brand presence across different platforms.
SUMMARY
The project began with thorough visual research and content optimization to align with the company's new voice. This phase included creating a key visual style, enhancing the logo, refining brand colors, and expanding the color palette to meet interaction and UI element requirements.
The next step involved designing wireframes for all sections, focusing on flow improvements and content organization for both desktop and mobile platforms. During this stage, I also designed icons and diagrams to enhance visual communication.
After an extensive iteration process and stakeholder approval, I moved into the mockup phase. This final step emphasized legibility, contrast, and accessibility, ensuring a rich, avant-garde design that met all user needs. The complete redesign, which showcases these improvements, is now live on Kambrica's recently launched website.